What is the 2030 SDGs Game?

It is a multiplayer, in-person, card-based game that simulates taking the “real world” into the year 2030.

Designed in Japan by Imacocollabo company in 2016, this experience has become a powerful and impactful social phenomenon in Japan, earning extensive media coverage and reaching over 12,000 participants last year.

2030 SDGs Game events are held in corporate, governmental, educational, and community settings, and now has over 100 trained facilitators in a rapidly growing community within Japan. Now, due to a growing demand to bring the game to the rest of the world, we have created an English edition and are beginning to introduce it to a wider audience overseas.

The Goals of the Game


The Goals of the Game

The Goals of the Game

Understand the overview of UN SDGs and how the game world and the real world
are connected.

The game simplifies and makes an extremely complex issues to a level that allows participants to begin the understand. While and after the game, how the game is simulated of the real world, and nature their curiosity to learn more.

Foster the awareness of how they live-in the co-creating world

The game gives participants a direct experience of participation in co-creating a sustainable world which is inevitable for their world to live in.

Design how they can take an initiative for making a better world

The game encourages participants to experience how each of the student becomes a change-maker of shaping a better world regardless of the size of the impact. Then activate the participants’ natural instincts to set the goals of how they can contribute themselves for shaping a better world.

Why Make It a Game?

The SDGs are ambitious and can seem overwhelming, simply due to their volume and scope. While dramatic in their potential impact on the world, approaching them can be daunting.


A game approach has three powerful advantages:

1. It gives people a direct experience of participating in co-creating a sustainable world
(“I can do it”; “what I do makes a difference.”)

2. It simplifies and makes accessible an extremely complex issue to a level that allows people to begin to understand, while stimulating our natural curiosity to learn more.

3. It activates players’ natural instincts to set their aim toward a worthy goal, simultaneously building confidence and making it enjoyable, while inspiring and motivating players to take action in the real world.

Past Workshops / Games

Past Workshops / Games

Over 50,000 participants played the 2030 SDGs game in Japan from various sectors, including schools, corporations, government departments and communities.

Going Global

Both certified facilitators and the cards are now available in English and Chinese!